Semantic SEO – A Definition of Semantic SEO

What is Semantic SEO – A Definition of Semantic SEO

what is semantic seo. a definition of semantic seo for local business owners

In this article, we will take a look at semantic SEO, what it means and how you can use it for better Google rankings for your website.

To begin with, semantic SEO is more than having a few focused keywords sprinkled all over your webpage. Semantic SEO is about context and related keywords. Semantic SEO is about being more specific with your content, as searchers have become more and more specific with their search queries.

Prior to 2013, the other of the day was to place emphasis on your content and nothing else. Google introduced Google Hummingbird (a context analysing algorithm that analyses context within your content ranks the page accordingly). Google Hummingbird necessitated the need reflect much more on your content and the relation between keywords and content. It is no longer enough to fill your web pages with keywords and hope to rank for these keywords on Google.

The introduction of Google Hummingbird led to the birth of semantic SEO. Semantic SEO paved the way for webmasters to analyse their content where focus and emphasis is placed on the subject and related keywords of the individual pages on your website, rather than placing emphasis on a particular keyword. In order words, expanding your content on your page (as you would with any article or blog post) is much more relevant to your site visitors, as opposed to keyword stuffing a few lines, in the eyes of Google’s algorithm update, Google Hummingbird.

Be Clear and Concise with your Context and Text

Google searchers have become more and more specific with their search queries, since the introduction of Google Hummingbird. Searchers are using specific search queries such as “plumber near me”, “house painting manchester” “garage door contractors chester” “best roofing company in wythenshawe” or “best seo agency in manchester”. Being specific and concise with your text and content enables search engines take the guesswork out of search queries.

In the past, Google searches were based on generic queries such as “dress london” however, with the advancement of technology and machine learning, search queries are now more specific and searches like “blue dress size 10 near me” have become the order of the day. Searchers are now more specific, clear and concise with what they are looking for…within a short distance from their location. To be eligible to show for such queries, your content and website should contain specific and precise text, in the eyes of semantic SEO. Doing this allows search engines identify your page as a relevant page in relation to the search query. After all, Google is only interested in showing relevant pages for the queries entered on it’s search engine.

Ask and Answer Questions on Your Web Pages

The advent of semantic SEO means that more and more searchers are asking questions which they want an immediate answer to, without the need to scroll thousands of websites in a search for answers. Take a look at the image below. A user searching for the cost of an iPhone X is given a straight answer, in addition to other relevant search queries other people have asked

wha is semantic seo iphone x example

This, ladies and gentlemen, is the power of Semantic SEO. The advice here is that in your search for the holy grail of higher rankings, if you are aware of questions which your target audience or customer base often ask, you need to include these questions on your website and answer them to the best of your ability. By so doing, Google will be able to identify your web page as a relevant page for the exact question asked by a searcher and place your page in the number 1 position to answer the searcher’s query.

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