Pay Per Click Management

LinkedIn Ads Management

An investment in LinkedIn Ads is an investment in an on-going process of ad spend optimisation to ensure that you get the best Return on Ad Spend (ROAS) for your marketing budget.

LinkedIn, the world’s largest professional social network is an advertising platform which B2B companies cannot afford to neglect in their digital marketing strategy.

Just like any other social network, you can post which is shown to your business followers, unlike the algorithmic filters Facebook is known for. Besides this, there is the option for advertising which businesses can harness to expand on their digital marketing strategy.

LinkedIn makes it possible to segment your audience based on:

Gender

  • Position
  • Group membership
  • Industry and many more

LinkedIn advertising is known for its ability to:

  • Combine segments to create a highly targeted audience
  • Boost your organic posts or direct traffic to your website
  • Decide on a bidding strategy either as a Cost per impressions (CPM) or Cost per click (CPC)

Text Ads

Drive traffic to your website with LinkedIn Ads with a low entry price point. LinkedIn Ads are well suited to marketing campaigns requiring a direct response and measurable ROI.

Website Remarketing

Remarketing helps businesses retarget their message to an engaged audience who have previously vistied your website or email contact list with LinkedIn Ads.

Sponsored Content

With targeted native advertising, businesses can publish their content in the LinkedIn feed. With first party data in professional profiles, busineses can raise awareness, drive quality leads and build strong customer relationships.

Sponsored InMail

Sponsored InMails allows for A/B testing of your message, reach a targeted audience across mobile and desktop and drive targeted traffic and conversions with personalised messages.

Email Remarketing

LinkedIn offers account and contact targeting to target lists of emails or companies

A highly effective LinkedIn advertising campaign requires a structured approach to segmenting your audience, such that segments that are unresponsive can be deactivated and emphasis placed on the active segment which drives business goals.

Speak to our LinkedIn specialists today and we will be happy to help with your LinkedIn campaigns