6 Tips For an Effective SEO Strategy in 2019

6 Tips For an Effective SEO Strategy in 2019

Effective SEO Strategy for businesses to drive growth, increase revenue and delight customers - Indexsio Digital

As a webmaster, you will certainly know that the days of “build it they will come” are long over. Many moons ago, when the information was fragmented on several different search engines, this piece of advice would have stood the test of time. These days, you need an effective SEO strategy for your content, products and services in order to build brand and product awareness. It’s not enough to plan, develop, build and host a website. Webmasters need to also develop a strategy for ensuring that their website, attain prominent rankings on Google and other search engines for the keywords they want to be found for. After all, a website is an asset which should be actively utilised in any sales/lead generation activity.

An SEO strategy for your website is more than researching a bunch of keywords and hoping to rank for these. The first step in drawing up an effective SEO strategy is to plan and develop individual SEO strategies for the individual pages on your website or online store. In this blog, we have put forward 6 tips on how to create an effective SEO strategy for your web pages for 2019 and beyond.

An effective SEO strategy contributes is a crucial element in search rankings and therefore, it’s recommended that even before a website is built, there is a solid plan in place on how SEO will be carried out. At the same time, it’s important to maintain an updated SEO strategy as Google is always moving the goal post with constant algorithmic changes and requirements to websites and also because a new competitor in the market can necessitate a change in your SEO strategy. Below are 6 tips for drawing an effective SEO strategy for 2019 and beyond.

Identify Your Target Audience

Before embarking on an SEO strategy, it is important to identify the target audience for your website. An effective SEO strategy is much more than identifying the demographics of your audience such age, sex, education and annual income. An effective SEO strategy looks at soft values such as interests values and favourite online hangouts. This can be used in identifying several reasons why your target audience should be attracted to your products and services. A typical question to ask is “what challenges are my target audience facing and how does my product or service help them”?

By answering the above question, this will give you an idea about keywords and longtails which your target audience are most likely to be using in their searches on Google and other search engines.

Keep An Eye on Your Competitors

A crucial task to complete prior to completing your SEO strategy is to identify already existing websites which you will be competing with. The existence of competitors should not been seen an obstacle in developing your SEO strategy. Knowing who your competitors are gives you a idea of the size of the market and the opportunities that exist within the market. An good idea is to note down all the other competitors whom you come across during your keyword research as well as the different online tools available for carrying out keyword research, web audits and blog/post ideation. These are more often than not places you will be able to identify relevant competitors and what they are up to.

Keyword Research as Your Market Survey

Knowing your target audience and their interests will put you in a position to identify relevant keywords which can be included developing your SEO strategy. Identified can be used to find even more relevant keywords which you did not come up during the keyword research stage. Using available online tools, you can enter your list of keywords to generate semantic keywords which can then be used as synonyms in your SEO strategy.

Google Keyword Planner is a relevant tool to use for initial keywords analysis. Google Keyword Planner though a free tool, needs to be accessed through a Google Ads account. Once this limitation has been overcome, Google keyword Planner provides insights into various pieces of information which can be helpful in analysing your SEO strategy based on volume of searches. However, it should be noted that Google has placed restrictions on the level of detail their Keyword Planner provides. There are other tools which seek to overcome this restriction. Tools such as Ahrefs, SEMrush, Searchmetrics and Moz are well placed in providing some level of detail about your competitors and their rankings on Google.

Keyword Segmentation

Identified keywords and their corresponding search volume should be grouped in a spreadsheet, one tab for each subject area or search focus. Keyword segmentation should be used for specifying the content of the various pages to be developed and what each post or page should rank for.

During keyword segmentation and prioritisation, you should evaluate your competitor’s contents and how this fairs on Google and other search engines. The Ahrefs SEO tool, Top Pages can be used for this exercise. The tool provides an overview of your competitors most searched pages and how this ranks on search engines.

Gaps and Opportunities

In drawing up an SEO strategy, one of the things you should keep an eye on are the gaps and opportunities that exist in your content. This can be achieved by taking a critical look at your existing content or identifying the keywords which your competition are ranking for.

Gaps are the pieces of content present on your website where the number of visitors to the page does not correspond to the total number of searches for the keyword which the page has been developed for. This can be as a result of lower positioning in searching results. By so doing, you can identify pages which need to be search engine optimised by looking at titles, meta descriptions and other factors which affect search rankings.

Opportunities are the places where there are a significant amount of search volume for keywords related to your products and services however, the existing content on your website does not meet the requirement to rank for these  keywords or search queries. Opportunities come about once you get to know your target audience, their interests as well as knowing your competitors better.

Strategic SEO Evaluation

Constantly evaluating and amending your SEO strategy is a strategy in itself. At Indexsio Digital, we recommend our clients to evaluate their SEO strategy every 8-12 weeks to measure the effectiveness of the strategy and to make amendments if need be.

In evaluating your SEO strategy, emphasis should be placed on keyword positioning in search results. Tools such as AccuRanker, Tiny Ranker and others are good at monitoring keyword positioning in search results. Besides these two tools, there are other tools which provides an overview of individual keywords with their accompanying number of searches and how many of these searchers have actually visited your website. This makes it easy to identify gaps and opportunities in your content.

Besides keyword monitoring, attention should also be focused on identifying new keywords with high search volume, as this can be attributed to seasonal keywords which might imply that your target audience have shifted focus to something else.

Need Professional SEO Help for Creating An Effective SEO Strategy?

The 6 points above should be enough to develop an effective SEO strategy for any business, product or service. Obviously, drawing up an effective SEO strategy can be time consuming and requires an in-depth knowledge of the various tools and techniques used in SEO. At Indexsio Digital, we have developed a bespoke framework for developing SEO strategies that works for all our clients. Contact us on 0800 699 0054 to learn more about how our experts have helped businesses like yours in reaching and maintaining higher rankings on Google and other search engines.

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Indexsio Digital is full service performance marketing digital agency. We offer professional SEO, Shopify, PPC and Web Development services to Small and Medium-sized (SMEs) businesses across the NorthWest of Englang. We help online stores increase their organic and paid search rankings across medium to highly competitive keywords. Request a free SEO or PPC audit today to identify opportunities within your paid search and SEO strategies.

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